Full-text paper (pdf): influence of brand name on consumer decision making process - an empirical study on car buyers. You may prefer brand-name products for taste or perceived quality, but in some instances generics are worth checking out. Impact of brand on consumer buying november 10, 2008 • to what degree does brand name influence the price consumers are willing to pay for residential. Advances in consumer research volume 9, 1982 pages 472-477 influences of brand name and packaging on perceived quality benny rigaux-bricmont, universite laval abstract. Global business and management research: an international journal vol 8, no 3 (2016) 15 a study on the influence of brand name on purchase of automobile in malaysia.
Ipsos mori reveals five key dimensions in order of importance that can define and drive brand influence brands which are seen to be doing one or more of these. Brands aren’t just all pretty pictures, catchy lines and generating ease of recognition successful companies create and nurture their brands as a way to influence the behavior of their. The purpose of this research is to investigate the influence of sportswear brand names on the variety seeking behavior of uk (birmingham.
Journal of consumer research, inc the influence of print advertisement organization on affect toward a brand name author(s): chris janiszewski. Understanding how brands affect who we are from my own observations—and past pursuits of name-brand items to fit in and feel accepted—i motivated mastery.
With the highly dynamic global marketing system and the increasing importance of specialized products, the position and worth of brands has also increased each. Research article open access influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in.
Brand this article needs additional citations for verification please help improve this article by adding citations to reliable sources. The djfluence of the bratid name on perception of a food product a 1 is to investigate the influence ot the brand name upon perception ot a tood.
Springerlink search home contact us the influence of price, store name, and brand name on perception of product quality brand name and store name. How branding is shaping teenagers they’re asking for products by brand name the understanding teenagers blog is edited by former youth worker and. Article the influence of product knowledge and brand name on internal price standards and confidence. Brands have value for instance, in an october 2012 report from forbes magazine, apple was ranked as the top global brand name with a value of $871 billion a brand, however, has value to. Purpose ‐ researchers agree that the choice of brand name for a product can alter the consumers' judgment about the product and their purchase decision-making process.
The annals of the ştefan cel mare university of suceava fascicle of the faculty of economics and public administration vol 10, no 2(1 2), 2010. This study investigated the influence of two variables – brand name and message explicitness – on attitude toward advertisement and attitude toward brand, and further, explored the impact of. The influence university of auckland business review 57 conceptual model of brand influence in the fashion purchase process detailed in diagram 1. The effects of brand name on quality non-physical details such as brand and price influence the effects of brand name on quality and preference. In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc the purpose.